The Evolution of Graphic Design in the Context of Finland's Branding

About me

I bring curiosity, openness and a genuine interest in people to my work. I enjoy exchanging ideas and experimenting to create thoughtful, distinctive visual solutions. I believe the process should also leave room for dialogue, humour  and the pleasure of making something together.

Education

Master of Arts
in Visual Communication Design
Aalto University, 2025 — Present

Bachelor of Arts
in Communication Design
HSE University, 2020 — 2024

Experience

Visual Communication Designer 
Architecture & Design Museum,
Helsinki · Internship
May 2025

Graphic and Type Designer 
Terminal Design Agency
Full-time
 September 2023 — June 2024

Graphic Designer 
Helsinki Photo Festival
Internship
 May 2022 — July 2022

Freelance Graphic Designer
 Independent practice
 2020 — Present

Exhibitions

Relational Design
 Raskroi, St. Petersburg, 2023

Design Triathlon 
Raskroi, St. Petersburg, 2022

Poster. Sign. Book. 
Russian Museum of Ethnography,
St. Petersburg, 2021

Awards

Sreda Festival of New Design
Bronze — Custom Typeface, SWG,
2024

ADCR Awards
Bronze — Typography, Scanway,
2024

Skills

Branding & Identity
Brand Development
Typography
Type Design
Editorial Design
Print Design
Packaging
Motion Design
Project Management

Languages

English — C1 (Advanced)
Finnish — B1 (Intermediate)
German — B1 (Intermediate)
Russian — Native

Alisa Saarik

Brand & Type Designer

alisasaarik@gmail.com, LinkedIn ↗

The Evolution of Graphic Design
in the Context of Finland's Branding
Editorial Design

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2023
Study project

The research explores how brand attributes are localized and adapted in foreign markets, focusing on the case of Finnish brands entering Russian market. It investigates how these brands adopt their original values to align with local cultural preferences while preserving their core identity. The study examines the transformation of brand values
in the fast-moving consumer goods (FMCG) sector, comparing Finnish and Russian markets. It highlights the evolution of similar brands under the influence of distinct cultural and market forces, offering insights into the interplay between globalization and local adaptation.

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