Scanway Type Family — Portfolio_Alisa

About me

I bring curiosity, openness and a genuine interest in people to my work. I enjoy exchanging ideas and experimenting to create thoughtful, distinctive visual solutions. I believe the process should also leave room for dialogue, humour  and the pleasure of making something together.

Education

Master of Arts
in Visual Communication Design
Aalto University, 2025 — Present

Bachelor of Arts
in Communication Design
HSE University, 2020 — 2024

Experience

Visual Communication Designer 
Architecture & Design Museum,
Helsinki · Internship
May 2025

Graphic and Type Designer 
Terminal Design Agency
Full-time
 September 2023 — June 2024

Graphic Designer 
Helsinki Photo Festival
Internship
 May 2022 — July 2022

Freelance Graphic Designer
 Independent practice
 2020 — Present

Exhibitions

Relational Design
 Raskroi, St. Petersburg, 2023

Design Triathlon 
Raskroi, St. Petersburg, 2022

Poster. Sign. Book. 
Russian Museum of Ethnography,
St. Petersburg, 2021

Awards

Sreda Festival of New Design
Bronze — Custom Typeface, SWG,
2024

ADCR Awards
Bronze — Typography, Scanway,
2024

Skills

Branding & Identity
Brand Development
Typography
Type Design
Editorial Design
Print Design
Packaging
Motion Design
Project Management

Languages

English — C1 (Advanced)
Finnish — B1 (Intermediate)
German — B1 (Intermediate)
Russian — Native

Alisa Saarik

Brand & Type Designer

alisasaarik@gmail.com, LinkedIn ↗

Scanway Type Family
Font Development

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2024
Client: SWG company

*Bronze at the
ADCR Awards 2024

SWG Typeface is a custom font family created for Scanway, a workwear brand undergoing a visual identity redesign. Inspired by brutalist principles and the character of its audience, the typeface combines raw geometric forms with a softer, more human quality. Its design is based on the interaction between circular and rectangular shapes, reflecting a balance of strength and softness. Each letter is built on contrasts, creating a dynamic and memorable style. The family includes display and text styles designed for different levels of brand communication.

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